5gum wanted to make engage with their fanbase on social media. So I worked with a copywriter to produce some creative concepts. One of the strongest concepts we produced was the idea of sharing a stick of gum on Facebook. The idea was to get the user to select a flavour of 5gum, select a friend and write a personal message inside the wrapper. The client loved the idea. I took the idea to next steps by producing the campaign creative. The core idea was to use Facebook’s app technology to execute the sharing of the gum accompanied by key visuals.

Concept development
Art direction
Visual design

Client / Agency:
Wrigley / BBDO Sydney