JustGiving were in need of a web based ‘toolkit’ to feature their brand assets including background story, mission, logos, colours, type styles and copy guidelines.
I was tasked with leading the project. I worked with the product and marketing teams to produce user personas, conduct research, paper prototypes, gather feedback from dev teams and create the final designs.
The site featured JustGiving’s brand story, illustration usage guidelines, typography guidelines, copywriting tone as well as a large pattern library to be used by the development team.
The final result was a clean, user friendly site that works beautifully across desktop and mobile serving the needs of its target audience.
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