The recipient receives the card with hidden message and black light
The recipient shines the black light onto card to reveal hidden message
PayPal came to us with a Christmas card brief. Usually this type of brief can be boring and tiresome.
Based on PayPals core offering of keeping your private details safe we came up with the world’s first ‘secure’ Christmas card.
The card works by hiding copy written in invisible ink. The message can only be revealed by the recipient with a black light.
The idea was well received by the client and agency alike.
Client / Agency:
PayPal / Publicis Mojo Sydney