Qantas Frequent Flyer wanted to announce their new partnership with Optus Mobile.

The brand Optus Mobile is always represented by an animal.

Working with my copywriter we pitched the client a number of direct mail ideas. This idea was chosen. I was responsible working with a photographer and art directing a shoot in a real A380 Qantas plane.

We then sourced and worked with an illustrator to draw the animals in situation. Bringing both the photography, illustration and design together to create this fun DM piece.

Concept development
Photoshoot direction
Art direction
Visual design

Client / Agency:
Qantas Frequent Flyer / M&C Saatchi