Premium rum brand Zacapa wanted to tell their brand story on Instagram. Using unique photography, copy and existing brand elements we brought their story to life in a series of Instagram posts.

As well as telling Zacapa’s brand story, we promoted their ‘The Art Of Slow’ mini documentary series about famous chefs around the world.

For this project I was responsible for image retouching and visual design across the whole set of Instagram posts.

Visual design

Agency / Client:
Something Inc / Zacapa Rum