ManyPets, a global leader in pet insurance, was aiming to entice its Swedish customers to switch to their insurance.

In order to incentivise new customers to switch, a new comparison feature was required within their existing user journey.

I was tasked with research, discovery and generation of several new user experience options and a new UI design.

The end result was a slick and effective new product feature that proved popular internally and was slated for rollout in the near future.