ManyPets, a global leader in pet insurance, wanted to entice its Swedish customers to switch to their insurance.

To incentivise new customers to switch, they required a comparison feature to be integrated into their existing checkout process.

I was assigned the task of conducting competitor analysis, making discoveries, and generating several new user experience options as well as a new UI design to bring this feature to life.

As a result of my efforts, an effective new comparison feature was developed, which received positive feedback from the internal stakeholders and is scheduled to be rolled out in the near future.