The furniture department at M&S.com was looking to increase sales. Research showed they had to increase awareness of furniture and inspire its customers more. In turn they would sell more furniture.

I worked with a team of researchers, product managers and UX designers to produce a series of new concepts to solve the pain points.

We produced several new concepts and a working prototype which included a ‘make it yours’ furniture customisation app, an inspiration room, a ‘find your style’ quiz and a ‘my favourites’ section.

The project itself was an internal project. It was received well by all stakeholders and may go into development in the near future.