MCAM

Bringing a re-brand to life online

Mitsubishi Chemicals Advanced Materials (MCAM) embarked on a rebranding initiative for all communication channels. Part of the rebranding required a complete overhaul of their corporate website, with a revised information architecture, new user experience, and new UI design.

I partnered with the team at Omobono agency to lead the UI design. This involved crafting new UI designs across the entire website which incorporated the new brand. One of the key challenges was bringing the new brand to life creatively whilst still maintaining a great user experience across desktop and mobile. 

On top of this I was also tasked with creating interactive prototypes for client presentation and a thorough design system documenting the new UI designs for reference and future use.

The result was striking new website that showcased the new brand beautifully and provided a superior user experience on both desktop, tablet and mobile fronted by a remarkable UI design.