SCI

Going after the direct-to-consumer market

Strata Community Insurance, a major player in the Australian strata insurance space aimed to break into the lucrative direct-to-consumer market.

However, their existing online experience was designed for intermediaries, such as brokers and strata managers. The sign-up process was slow, required extensive human interaction, and lacked features like instant quotes or the ability to purchase strata insurance online.

I was tasked with conducting competitor analysis, leading design discovery, and developing multiple direct-to-consumer user journeys through high-fidelity wireframes, UI designs, and clickable prototypes.

The result was a seamless, highly user-friendly experience that enabled both new and existing direct customers to obtain instant quotes online and cover their building with strata insurance within minutes.