Stirling
Building the world's first 60 second ad studio™
Most small to medium DTC ecommerce owners make their own ads in Canva. They can't afford an agency, and they're already stretched across customer service, shipping, and accounting - with no real time or skill left for copywriting or design for their social media ads.
I knew I could help, so I built Stirling: the world's first 60 second ad studio™.
It had to be radically simple and fast. So I built a web-based SaaS app that generates dozens of static ad creatives from nothing but a product page URL.
To achieve this I had deep dive into AI models and prompt engineering, as well as researching proven advertising hooks, and building the scraping tech to pull product details straight into the AI models for text and image outputs.
Then came designing and building the the product itself: A web based desktop app integrating 3 AI models plus a Stripe payment gateway all built in Lovable.
The result is a beautifully simple app: Paste in a product URL, and Stirling scans the page, builds a creative brief, and generates a dozen static ads in under 4 minutes.
The market's response to Stirling has been incredible. Over 1,000 customers onboarded within weeks of launch. They have generated over 50,000 ads for around 2,000 products. The app has also achieved a "Great" 4.1/5 rating on Trustpilot.
Brand
Stirling
Product
AI powered B2B SaaS app
Role
Competitor analysis
Product strategy
UX Design
UI Design
Development
Impact
1000+ signups
50k ads generated
4/5 rating on Trustpilot
Tools
Figma
Framer
Lovable
Gemini
Firecrawl
Stripe
Converting website visitors to customers
With the app built, I now had to create a high-converting landing page that would turn visitors into customers. Stirling is a new type of technology. So I had to explain what it is and how it works, clearly list the benefits to customers, and break down pricing plans and options. All on one page that works beautifully on mobile.
I set about crafting a modular landing page with simple, interchangeable sections that told a story with each scroll. The most important part was a highly engaging hero module above the fold.
The inclusion of social proof was key for conversions, so I built in reviews, star ratings and brag bars everywhere. I also sourced retail style imagery and video that would connect with my target audience.
I handled the information architecture and copywriting myself, with some help from Claude AI. Lastly, I built the whole landing page and connecting pages in Framer.
The result is a fast, slick landing page that showcases Stirling beautifully while staying on-brand and speaking to my retail-focused audience.
The landing page currently gets a sign-up rate of 25.4%, and to date has signed up over 1,000 businesses.
Brand
Stirling
Product
B2B website
Role
UX Design
UI Design
Conversion rate optimisation
Development
Impact
25.4% conversion rate
Tools
Figma
Framer
Gemini
Claude
