Lumo
Helping a green-tech startup start up
Green software startup Lumo Energy had developed a remarkable new way to optimise solar systems with the potential to save billions on energy bills.
Their challenge was no one knew about them. They had a one-page website and a bare bones mobile app. To go to market and scale, Lumo needed a world-class website and a top-tier consumer mobile experience to bring their software to life.
I was tasked with leading the design on both the new website and mobile app ( I cover the app in the case study below).
For the website, I led the brand development and implementation, information architecture, sitemap design, user journeys (for both the consumer and the business market), UI design, prototyping, and the entire development of the website in Framer.
The result was a crisp, modern brand and website that represented both Lumo's green values and their consumer focus.
The site received praise from investors, and the market responded positively with a flurry of sign-ups on launch and coverage across many industry publications.
Brand
Lumo Energy
Product
B2C2B website
Role
Workshops
Site map
User journeys
Wireframes
UI design
Prototyping
Website development
Tools
Miro
Figma
Framer
Google Gemini
Bringing energy optimisation to life
Lumo already had a basic, functional mobile app. The challenge was that it was too technical and dashboard-like. It needed to be a more consumer-friendly, polished experience to stand out in the marketplace.
I was tasked with leading the design of a brand new mobile app for both iOS and Android, which included a complex onboarding flow.
I got to work hosting workshops and mapping out the new user journeys and wireframes with the team. I then experimented with a number of different UI design directions, presenting various concepts and interactive prototypes for review with the team. Once we decided on a final UI design direction, I mapped out all possible user journeys and paths.
Finally, I was also tasked with handing the designs over to the development team and ensuring that both the iOS and Android apps launched true to the final intent of my designs.
The result was a beautifully polished, user-friendly design that delighted both the Lumo team and their users. The app launched on both the iOS App Store and the Google Play Store to overwhelmingly positive praise from investors, the internal team, and their existing customers.
Brand
Lumo Energy
Product
iOS & Android App
Role
Competitor analysis
Workshops
User journeys
Wire frames
UI design
Prototyping
Development handover
Tools
Miro
Figma
